TIPPER ECONOMY: LICERIO

INTRODUCTION
Bitcoin’s success has inspired many innovations, with the majority of early blockchain developers using it as a template for variations such as Litecoin.
However, some developers saw beyond Bitcoin to an underlying foundational architecture. One of those is Vitalik Buterin, the founder of Ethereum. For him, blockchain’s full potential could not be attained through Bitcoin’s structure.
Innovation on Ethereum is powered primarily by smart contracts, a feature that allows developers to encode agreements and programs to self-execute. These applications or DAPPs (decentralized applications) use the Ethereum blockchain as their backend — they use the Ethereum virtual machine (EVM) to execute code and store the application data instead of maintaining their own, centralized servers.
Ethereum is the first blockchain to integrate smart contract capability as well a built-in ability to store third-party data and execute third-party code as a virtual machine.
Ethereum is also eminently accessible, leveraging existing developer skills. The front end of most decentralized Ethereum-based applications can be written in conventional languages such as HTML, CSS and JavaScript. And just as with a conventional server backend, the Ethereum blockchain communicates with DAPPs through JSON messaging on HTTP. For most developers, the learning curve to provide users with the same experience they have with apps running on server backends is shallow.
Running apps on Ethereum also has additional advantages for both the end user and the startup that owns the app.
Ethereum has no single point of failure or attack, and it provides infallible data integrity as no one can make arbitrary changes. And no one can remove an app from the Ethereum blockchain unless they come up with a way to simultaneously shut down over 25,000 nodes around the globe!
The list of startups that are using the platform is constantly increasing and they operate across industries from tech startups to supply management, medical data control and even agribusiness.
Initial coin offerings
Currently, the most popular use of the Ethereum blockchain is the support of initial coin offerings (ICOs). Startups create coins on the platform which they sell for use as utility tokens in their applications and to raise funds for their projects. A recent report by cryptocurrency data provider TokenData puts the amount raised in 2017 by startups through ICOs at over US$5.6 billion.
LICERIO ICO
LICERIO platform allows reducing advertiser`s expenses to 5% and reliably involving customers into his business what will give the opportunity for growth for small and medium-sized businesses throughout the world.
ATTRIBUTES of LICERIO Platform
The challenges/problems with Internet advertising and business development have inspired us to create LICERIO that is a platform where brand is advertised by customers and which ecosystem is based on Blockchain technology with its own cryptocurrency — LCR Token, what will allow reducing operating costs, improving brand interaction with customers and what will make the platform transparent for all its users.
These features include;
· No difficulty in starting your advertising campaign-with just 2 clicks you are good to go with your campaign.
· LICERIO platform will allow getting customers not only by means of advertising campaigns but instantly. The platform will bridge the distant gap between the intending customer and the brand.
· Transparency: this is one of ultimate feature every customer wanna get out of every business. Here at LICERIO, Every customer can submit a review and rate the brand what will help to attract the attention of new customers and increase the level of their confidence in the brand.
· Such tools as posting to social networks will be available for a brand, which will allow easily spreading information through all platforms.-accessibility features
ADVANTAGES OF LICERIO
Here is a short list of key features of LICERIO platform

Quick advertising campaign development
Reduction of labour and time costs
Ease of use and availability
Global coverage
Operating costs and commission charges reduction
Free marketing tools
Customers acquisition guarantee

MARKET ISSUES
The first problem: The tendency of inflated prices of advertising spots on the Internet.
Regardless of their quality and traffic, the owners of web resources try to recover costs for web-site maintenance and development by selling advertising space at fabulous prices. It is nearly always explained not by greediness and dishonesty of a web-site owner but by the lack of basic knowledge in economy.
Today one should take into account that advertising will be efficient if the profit from traffic conversion is three times higher than the cost of advertising. Today the cost of advertising at many famous web-sites doesnt meet this requirement.
The second problem: Falsification of indicators
There are special “clicker” programs that can automatically follow your ad links, thus, ruining your budget and you dont get new clients.
The third problem: Ad blocking programs
If such programs as AdBlocker are installed on users computer, then your ad wont be displayed to him.
The Fourth Problem: Working with opinion leaders
You have ordered advertising from an opinion leader, spent your money, but didnt get new clients and it is because bloggers audience is not your target one and his account has probably been exposed to different ways of advertising cheats.
During the process of research, 145 advertisers placing their advertisements in the Internet as well as other media have been surveyed. The nature of the reasons that inhibit the growth of Internet advertising market is mostly based in the lack of customers confidence in the reliability of Internet deals:

The lack of confidence of potential customers in e-commerce due to the lack of complete and reliable information about it
Fear of not getting the item of goods that has been paid in advance
The lack of system of payments development
Fear of credit cards fraud
Concerns related to the unauthorized use of personal data
Practically total lack of legal coverage of the activity.

WHY LICERIO?

Now creating a smart advertising campaign and getting a long-waited customer is a really big deal. Advertisers spend up to 50% of their advertising budget for covering banks and payment systems commission fees, expenses for rewarding advertising agencies and CPA networks, advertising platforms and services.

Banks and payment systems
Commission rate is 3 – 5% from the amount of payment
Advertising agencies and CPA networks
The amount of reward is 15 – 25%
Advertising platforms and services
The amount of reward is 5 – 15%
LICERIO will reduce advertisers costs to 5% and will provide guaranteed customers.

THE PLATFORM WILL GIVE NEW OPPORTUNITIES FOR INTERNET-MARKETING.
The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers.
Besides that, the platform is available for webmasters who want to monetize their web-sites traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.
DIRECTING CUSTOMERS

Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.
First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount wont be added to the discount that customer will get by reposting advertising materials.
CASHBACK & LOYALTY
Global cashback service with LICERIO. Users receive bonuses in the form of tokens by purchase of goods from our partners. The system forms a single bonus wallet, customers can share bonuses with friends, exchange for a discount in any affiliate store.
DECENTRALIZED CONTESTS
Contests in social networks – this is a great way to tell about yourself a huge audience of users. Decentralized system will make the contests transparent, the client will receive an award, and the brand will increase awareness and trust among customers.
TOKEN SALE & ICO

LCR tokens will be compatible with ERC20 standard. 5% from the total amount of tokens will be released for partners and consultants (they will be released upon the completion of all phases of token sale), 10% will be saved for the bounty program, 15% of tokens will be released for the team of the platform and the rest 70% will be released for sale. The total number of released tokens will be equal to 100 000 000 LCR.
Start: May 28, 2018, 12:00 GMT
End: June 10, 2018, 12:00 GMT
Soft cap: 500 ETH
Hard cap: 2500 ETH
Acceptable currencies: ETH, BTC
Number of tokens for sale: 15,000,000 LCR
Tokens exchange rate: 1 ETH = 6000 LCR
Minimal transaction amount: 1 ETH
DISTRIBUTION OF TOKEN

USE OF PROCEEDS
50% Marketing
25% Development
12% Administrative
8% Bonuses
5% Legal
PRIVATE SALE
• START DATE: April 25, 2018, 12:00 GMT
• END DATE: May 15, 2018, 12:00 GMT
• MINIMUM TARGET: 2500 ETH
• Private sale token exchange rate: 1 ETH = 8000 LCR
• Minimum investment amount: 10 ETH / 80000 LCR
• Maximum investment amount: Without limitation
• Investment methods: ETH, BTC
• BONUSES: 100%
Presale
• START DATE: May 28, 2018, 12:00 GMT
• END DATE: June 10, 2018, 12:00 GMT
• MINIMUM TARGET: 2500 ETH
• PRE-ICO token exchange rate: 1 ETH = 6000 LCR
• Minimum investment amount: 25 ETH / 150000 LCR
• Maximum investment amount: Without limitation
• Investment methods: ETH, BTC
• BONUSES: 50%
First phase of token sale
• START DATE: July 10, 2018, 12:00 GMT
• END DATE: July 29, 2018, 12:00 GMT
• MINIMUM TARGET: 2500 ETH
• PRE-ICO token exchange rate: 1 ETH = 4000 LCR
• Minimum investment amount: 0.1 ETH / 400 LCR
• Maximum investment amount: Without limitation
• Investment methods: ETH, BTC
• BONUSES: 25%
Second phase of token sale
• START DATE: September 1, 2018, 12:00 GMT
• END DATE: September 21, 2018, 12:00 GMT
• MINIMUM TARGET: 2500 ETH
• MAXIMUM TARGET: 14000 ETH
• PRE-ICO token exchange rate: 1 ETH = 4000 LCR
• Minimum investment amount: 0.1 ETH / 400 LCR
• Maximum investment amount: Without limitation
• Investment methods: ETH, BTC
• BONUSES: 20%
Roadmap